We make quizzes for the questions therapy takes six months to ask.

Our mission

Most personality content online treats women like data points to be sorted. The internet has plenty of "what's your love language" surveys built around someone's lunchtime hypothesis. We wanted something else — quizzes built the way magazine essays used to be: researched, edited against published peer-reviewed literature, written in actual sentences, and made for the specific shape of a real life.

We focus on the relational and emotional categories that get the least serious treatment online: situationships, fawning, friendship grief, attachment ambivalence, third-culture identity, and the specific kind of burnout that doesn't show up on productivity blogs. The questions women in our audience are actually asking — and that nobody is answering with rigor.

How we build a quiz

1. Research

Every quiz starts with a literature review. We read open-access peer-reviewed journals (Journal of Social and Personal Relationships, Personality and Social Psychology Bulletin, Frontiers in Psychology). We do not cite Wikipedia, blog posts, or Instagram therapists. We follow editorial best practices and cite peer-reviewed research throughout.

2. Editorial review

Every typology and every type description is reviewed by our editorial team before it goes live against the published literature. This is not a clinical diagnosis — and we say so prominently — but we also believe that "for entertainment purposes" is not an excuse for sloppy writing. We flag anything that pathologizes normal experience or oversimplifies a published construct, and rewrite until the description tracks the source material.

3. Ship

The quiz launches with full citations, a methodology section, and a clear distinction between "what the research says" and "what we think." We also publish a free archive of the underlying long-form essay that produced the quiz. If you want the receipts, they are always one click away.

Citation policy

We cite open-access journals only, so any reader can verify our claims without hitting a paywall. We do not cite or imply endorsement from:

• The Myers-Briggs Type Indicator (MBTI) or 16Personalities
• The Enneagram Institute
• Color-based personality systems (Real Colors, True Colors, etc.)
• Any pop-psychology framework lacking peer-reviewed validation

If we reference a registered framework for context, we say so plainly and link to a critical evaluation alongside the source.

Editorial team

Clunite is operated by a small independent editorial team based in Tokyo, Japan, serving a global English- and Spanish-speaking audience. We are not a venture-backed app, a wellness brand, or a content farm. Every quiz typology and type description published on Clunite is researched, drafted, and reviewed in-house against the published literature before it goes live. We publish bilingually in English and Spanish because our readers do.

Quizzes and articles are attributed to Clunite Editorial as a publication, not to individual bylines, because each piece is the product of internal collaboration: a researcher reads the source literature, a writer drafts the type descriptions, and at least one editor reads each draft against the cited papers before publication. Where a specific external researcher's framework underpins a quiz (for example, Mikolajczak & Roskam's parental burnout framework), we credit them by name in the quiz, the result page, and the citations.

Who writes for Clunite

Our editorial contributors include individuals with graduate-level training in psychology (M.A. and M.S. degrees in clinical, counseling, and social psychology), licensed mental health professionals who consult on typology accuracy and clinical framing, and professional science writers with peer-reviewed publication backgrounds in behavioral and social science. At least one contributor with graduate psychology training reviews every quiz typology and every feature article before publication.

We operate as an editorial publication rather than a clinical practice, which means our qualification standard is journalistic rigor applied to scientific literature — the same standard held by health editors at major science magazines. We do not publish AI-generated content as editorial; AI tools are used for internal literature search and synthesis only, with all final copy written and edited by humans.

Our qualifications for writing about psychology

We are not a clinical practice, and nothing on Clunite constitutes a clinical diagnosis. Our qualification is editorial rigor — the same standard applied by a science journalist or a magazine health editor who writes responsibly about research they did not conduct themselves. We read primary sources, track citation chains, and flag constructs whose popular interpretations have drifted from the academic literature. Where we find significant divergence between what is commonly stated and what the research says, we write the divergence plainly.

The journals we draw on most regularly include the Journal of Social and Personal Relationships, Attachment & Human Development, Personality and Social Psychology Bulletin, Frontiers in Psychology, and Journal of Marriage and Family. We do not cite Wikipedia, personal blogs, or social media therapists as primary sources.

Correction policy

If a reader identifies a factual error — a misattributed study, an outdated prevalence figure, a citation that does not say what we claim it says — we correct it publicly and note the correction at the bottom of the affected article. To submit a correction, email info@formtalker.com with "Correction" in the subject line.

What we are not

• A clinical psychology practice. We do not diagnose, treat, or provide therapy.
• A licensed mental health service. Our quizzes are self-assessment tools for reflection, not clinical instruments.
• An affiliate of any registered psychological assessment tool (MBTI, CPI, MMPI, etc.).
• A data broker. We do not sell quiz response data. See our Privacy Policy.

Frequently asked questions

Are Clunite quizzes scientifically valid?

Our quizzes are built on published research, but they are not validated clinical instruments. "Validated" in the clinical sense means a specific instrument has been studied for reliability, test-retest consistency, and predictive validity against real-world outcomes in peer-reviewed trials. Our quizzes have not undergone that process. What they have undergone is a literature review to ensure that the constructs they measure are real, researched, and described accurately. That is a higher bar than most personality content online. It is a lower bar than a published clinical scale. We say this plainly because we think the distinction matters.

Why do you publish in English and Spanish?

Because a significant portion of our intended audience reads primarily in Spanish. US Hispanic readers and Latin American readers are systematically underserved by English-only personality and wellness content. Every quiz and article we publish in English is localized — not just translated — into Spanish, with culturally specific framing where relevant. We use Neutral Latin American Spanish rather than Castilian Spanish to serve both US Hispanic and LATAM audiences.

Why don't you have individual author bylines?

Because every piece is collaborative. A single quiz involves a researcher, a writer, an editor, and often a Spanish localization specialist. Attributing it to one person would be inaccurate. We attribute to Clunite Editorial as a publication, in the same way that an editorial in a newspaper is attributed to the publication rather than any individual contributor. Where an external researcher's framework is central to a quiz — such as Mikolajczak and Roskam's parental burnout framework for the Parental Burnout Type quiz — we credit that researcher prominently in the quiz and its companion articles.

Do you use AI to write your articles?

AI tools are used for internal research synthesis — identifying relevant literature, summarizing source material, flagging potential divergence between popular and academic interpretations. All final copy is written and reviewed by human contributors. We do not publish AI-generated text as editorial content because AI generation introduces the specific failure modes we exist to correct: plausible-sounding citations that do not say what they claim, prevalence figures that are reconstructed from related statistics rather than taken from source, and framing that reflects training data biases rather than the current research literature. Our process is specifically designed to catch and correct those errors, which requires human review against primary sources.

How do I submit a correction?

Email info@formtalker.com with "Correction" in the subject line. Include the article URL, the specific claim you believe is incorrect, and a link to the source you believe contradicts it. We take corrections seriously and will respond within two business days. Confirmed corrections are updated in the article and noted with a correction notice at the bottom of the page.

Get in touch

Press, partnerships, or research collaborations: contact us here. We answer within two business days. We do not accept sponsored content, undisclosed affiliate placements, or supplement advertising.